“When I first started in business, I operated out of a youthful arrogance. There was cockiness in my character and voice as I was trying to convince other people and frankly, I was trying to convince myself.”

“On that same business trip, I was one of the only distributors who came dressed in a full suit. Where others were more interested in the Vice President’s Rolex I was more interested in the knowledge he was teaching.”

Isaac Mashman · The Manifesto, Second Edition

“Will you be great at it on your first try? Probably not but by the thousandth video, your skill set will match what was once blind confidence and belief.”

Isaac Mashman · The Manifesto, Second Edition

“My very first podcast was recorded on an outdated smartphone that was gifted to me by a friend.”

Isaac Mashman · The Manifesto, Second Edition

“I was 100% obscure and no one outside my school and classmates knew me. I had no credibility, no social proof, nothing. In a relatively short amount of time I was able to generate awareness around my name and give it power.”

Isaac Mashman · The Manifesto, Second Edition

“Those of you who are just starting out are especially susceptible because you feel like you have to copy somebody else to get a leg up. This is not the case.”

Isaac Mashman · The Manifesto, Second Edition

“My earliest days of building my personal brand were spent researching my mentors.”

Isaac Mashman · The Manifesto, Second Edition