“I was 100% obscure and no one outside my school and classmates knew me. I had no credibility, no social proof, nothing. In a relatively short amount of time I was able to generate awareness around my name and give it power.”

“Those of you who are just starting out are especially susceptible because you feel like you have to copy somebody else to get a leg up. This is not the case.”

Isaac Mashman · The Manifesto, Second Edition

“My earliest days of building my personal brand were spent researching my mentors.”

Isaac Mashman · The Manifesto, Second Edition

“It is possible to go from a nobody to somebody. Sure, it requires work and takes time, but the smallest of efforts will all eventually add up and compound.”

Isaac Mashman · The Manifesto, Second Edition

“I don’t come from a well-known family, I didn’t have mentors around me who could guide me on this new path, and I lacked the tools that I needed to grow. I had to build myself up as much as I had to build my personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“I would make the argument that if you're just starting and don’t know the figurative difference between up and down, you have a considerable advantage over the person who has years of experience and all of the degrees.”

Isaac Mashman · The Manifesto, Second Edition

“Oftentimes, I would take a shot in the dark and see what worked. It was through this trial period I began to understand the foundational aspects of personal branding.”

Isaac Mashman · Prowly, 2022