“Oftentimes, I would take a shot in the dark and see what worked. It was through this trial period I began to understand the foundational aspects of personal branding.”

“I was 100% obscure and no one outside my school and classmates knew me. I had no credibility, no social proof, nothing. In a relatively short amount of time I was able to generate awareness around my name and give it power.”

Isaac Mashman · The Manifesto, Second Edition

“Those of you who are just starting out are especially susceptible because you feel like you have to copy somebody else to get a leg up. This is not the case.”

Isaac Mashman · The Manifesto, Second Edition

“My earliest days of building my personal brand were spent researching my mentors.”

Isaac Mashman · The Manifesto, Second Edition

“I don’t come from a well-known family, I didn’t have mentors around me who could guide me on this new path, and I lacked the tools that I needed to grow. I had to build myself up as much as I had to build my personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“I would make the argument that if you're just starting and don’t know the figurative difference between up and down, you have a considerable advantage over the person who has years of experience and all of the degrees.”

Isaac Mashman · The Manifesto, Second Edition

“It’s important to note that nobody around me had a knack for business, which is ironic given the path I am on today.”

Isaac Mashman · OrlandoVoyager, 2022