Quotes from interviews.

“My entire entrepreneurial journey can be defined by the pursuit of clarity.”

Isaac Mashman · Starter Story, 2024

“You don't call yourself an expert yourself, but when enough people do, well, the rest is history.”

Isaac Mashman · Starter Story, 2024

“I decided on the name Mashman Consulting Group because this business is bigger than me.”

Isaac Mashman · Starter Story, 2024

“The requirements to get a piece of paper that says you are an official Incorporated entity are ridiculously low, but then it is up to you to build your business and give it meaning.”

Isaac Mashman · Starter Story, 2024

“If a client comes in with 100 questions, they leave with 100 answers, and their highest value problem solved.”

Isaac Mashman · Starter Story, 2024

“This business is low-quantity, high-quality, rather than high-quantity, average-quality.”

Isaac Mashman · Starter Story, 2024

“Legal red tape is one such way to protect the house and protect what you are building.”

Isaac Mashman · Starter Story, 2024

“I wanted to answer more questions than create questions to be answered.”

Isaac Mashman · Starter Story, 2024

“I ran from the idea of launching a consultancy for the longest time because I questioned my own capabilities. It's kind of like the person who launches a social media course before they build their own social media pages.”

Isaac Mashman · Starter Story, 2024

“I wanted to build a corporation. A business that I could pass down for generations to come and step into that old Americana Legacy perspective.”

Isaac Mashman · Starter Story, 2024

“The wonderful thing about consulting is the overhead is extremely low. You're offering high-ticket services in exchange for low-cost expenses.”

Isaac Mashman · Starter Story, 2024

“I believe many businesses today that live in the internet space, lose out on so many opportunities at the local level, and lack that official feeling that traditional companies have.”

Isaac Mashman · Starter Story, 2024

“I will take somebody or something and emulate it in the best way possible, leaving out all of the things that they did that did not work.”

Isaac Mashman · Starter Story, 2024

“People like to have something to follow and live vicariously through so if you can leverage your personal brand to drive awareness towards your business, you're in a fantastic spot that most people aren't.”

Isaac Mashman · Starter Story, 2024

“Despite what people say online, competition does exist and you should be paying attention to the market.”

Isaac Mashman · Starter Story, 2024

“Most people are good, but there will come a time where you have that one person who is unsatisfied in life and uses your business as a scapegoat in order to feel more powerful.”

Isaac Mashman · Starter Story, 2024

“There is absolutely nothing wrong with working for another person, or being an intrapreneur, but if you are set on launching your own company, you need to have a clear deliverable in sight.”

Isaac Mashman · Starter Story, 2024

“Being brutally honest may hurt our clients’ feelings, but will have the best results in the long run.”

Isaac Mashman · ValiantCEO, 2024

“Consciously building your own personal brand is a requirement. We must lead by example if we expect our clients to follow suit.”

Isaac Mashman · ValiantCEO, 2024

“Neither we nor the clients are right 100% of the time. Always use objective analysis to draw the best conclusions.”

Isaac Mashman · ValiantCEO, 2024

“When I launched Mashman Consulting Group, I knew that it needed to behave as its own living organism.”

Isaac Mashman · ValiantCEO, 2024

“As we land more clients they should be able to look at the person guiding them and validate that these steps do in fact, work.”

Isaac Mashman · ValiantCEO, 2024

“We will never make guarantees we cannot keep, so for example, if a client wants to land an article in Forbes or grow to a million followers in 30 days, we can tell them that they are more likely to hit this over the span of a year, instead.”

Isaac Mashman · ValiantCEO, 2024

“You would think everyone has your best interest at heart, however, contracts and policies will protect you in the unlikely circumstance you come across a “snake” or unethical person.”

Isaac Mashman · ValiantCEO, 2024

“Understanding how to start a book is arguably more difficult than writing the full thing.”

Isaac Mashman · Book Goodies, 2024

“I look for unique perspectives and things that other people haven’t done before.”

Isaac Mashman · Book Goodies, 2024

“What is unique to me however, is I always start out by formatting the book, understanding the page size, determining the font I want to use, and even creating things such as disclaimers or copyright page well in advance.”

Isaac Mashman · Book Goodies, 2024

“I’m an advocate for keeping percentages and maintaining control, so I chose to go the untraditional self-publishing route.”

Isaac Mashman · Book Goodies, 2024

“I actually believe there will be a resurgence in traditional book publishers. This will come off of the back of more AI generated material and too many options.”

Isaac Mashman · Book Goodies, 2024

“Low barrier entry is great, but when the market gets saturated, you have to stand out and having a publisher like Simon and Schuster for example, next to your name only adds to your authority.”

Isaac Mashman · Book Goodies, 2024

“Taking risks doesn’t seem so daunting when you have faith in yourself and trust that no matter what happens, you will figure out a solution.”

Isaac Mashman · Bold Journey, 2023

“I define charisma as the ability to take a stranger into a trusting friend in a short amount of time.”

Isaac Mashman · Bold Journey, 2023

“If you are looking to develop your own ability to take risks, develop yourself first. The more trust and grounded confidence you have in yourself, the better.”

Isaac Mashman · Bold Journey, 2023

“Your sole focus when meeting somebody new isn’t to pitch yourself but rather to find out as much information about the other person as possible.”

Isaac Mashman · Bold Journey, 2023

“If you let fear dictate your direction and your behavior, you’ll be too afraid to ever network with somebody and therefore never develop your charisma.”

Isaac Mashman · Bold Journey, 2023

“I believe there comes a boiling point if you will, where if you try to force any more productivity, you’ll cause more damage than you would produce change.”

Isaac Mashman · Bold Journey, 2023

“I am a massive believer that your reputation holds more power than nearly anything else on this planet. Individuals have made and destroyed empires.”

Isaac Mashman · Bold Journey, 2023

“Even if you’re not the most extroverted person in the world, you need to be able to come across as charismatic and trustworthy.”

Isaac Mashman · Bold Journey, 2023

“You’ll notice that the more questions you ask and in a genuine manner that is, the relationship will feel unlevel. The person on the other end will begin to wonder about you.”

Isaac Mashman · Bold Journey, 2023

“The first step is to be aware that you are overwhelmed. Once you have this awareness you can process what is causing it.”

Isaac Mashman · Bold Journey, 2023

“I was ecstatic because in my mind I knew that if I made $4, I could make $40 million.”

Isaac Mashman · CanvasRebel, 2023

“Our focus is on making you press-worthy, not someone who has to pay for the press.”

Isaac Mashman · CanvasRebel, 2023

“You can not afford to only have a presence on one social media platform.”

Isaac Mashman · CanvasRebel, 2023

“Our accounts always start at zero and every single interaction you have on and offline will contribute to that number growing.”

Isaac Mashman · CanvasRebel, 2023

“View the content you create to serve as a bridge to connect you with your audience.”

Isaac Mashman · CanvasRebel, 2023

“I went on to generate less than a hundred dollars with this venture before I went into a different profession, but I have my original hoodies hanging up in my office today as a reminder of where I started.”

Isaac Mashman · CanvasRebel, 2023

“Although the Isaac Mashman today compared to the Isaac Mashman who was marketing the clothing line back then is very different, he is also very much the same.”

Isaac Mashman · CanvasRebel, 2023

“There are so many people who feel trapped into buying their followers and success in front of rented cars, but we’d rather help those who want to become a public figure worth following.”

Isaac Mashman · CanvasRebel, 2023

“Content can either connect, educate, entertain, or motivate. If you are good, it will do all four.”

Isaac Mashman · IdeaMensch, 2023

“The fact is, we can have it all if we get past our limiting beliefs and our tendencies of making up excuses.”

Isaac Mashman · IdeaMensch, 2023

“By intentionally growing my personal brand I have pushed open so many doors and expedited my successes.”

Isaac Mashman · IdeaMensch, 2023

“There is a difference between your personal brand and your business’ brand. One is you and one is your company.”

Isaac Mashman · IdeaMensch, 2023

“On my typical day, I wake up and always start out with coffee. I currently have 6 different ways of brewing a cup and am looking to invest in some more.”

Isaac Mashman · IdeaMensch, 2023

“I have found that forcing myself to be in a “cubicle” or at my desk I am less productive.”

Isaac Mashman · IdeaMensch, 2023

“Gyms are great for equipment and such, but nothing beats a walk with a weighted vest and a good podcast.”

Isaac Mashman · IdeaMensch, 2023

“As it pertains to bringing ideas to life I am a chaotic creative and organize my ideas in notes on my phone, in my project manager ClickUp, and on various whiteboards around my home.”

Isaac Mashman · IdeaMensch, 2023

“The more moving parts you have in your business and life, the more difficult it will be to just “wing it”.”

Isaac Mashman · IdeaMensch, 2023

“I didn’t wait until perfection, but I did wait until I could devote time to it and it made more sense.”

Isaac Mashman · IdeaMensch, 2023

“There is a reasonable amount of concern on the subject, but I don’t think we are heading to a Terminator outcome, but rather a world that is deeply integrated with AI.”

Isaac Mashman · IdeaMensch, 2023

“Rather than looking at it as something that takes up time, I have gotten into the habit of creating content as I am living my life.”

Isaac Mashman · IdeaMensch, 2023

“Depending on how stressed I am, my walk may be a few minutes or a few hours but I have never come back from one and felt worse.”

Isaac Mashman · IdeaMensch, 2023

“Something I failed to do early on was protect myself with legal red tape.”

Isaac Mashman · IdeaMensch, 2023

“If you are doing something as a career, you likely have enough expertise to charge outside of your 9-to-5 too.”

Isaac Mashman · IdeaMensch, 2023

“Be aware of the risks involved, but start at a price-per-consult (not hourly) model and work your way up!”

Isaac Mashman · IdeaMensch, 2023

“I occasionally enjoy a celebratory cigar when I close a client, get a feature, or have had an extraordinarily productive day.”

Isaac Mashman · IdeaMensch, 2023

“Struggles give you the opportunity to grow and see what you are made of. When a problem arises you have two options, contract or expand.”

Isaac Mashman · OrlandoVoyager, 2022

“There comes a point however when you no longer feel the need to prove yourself because your results do the speaking.”

Isaac Mashman · OrlandoVoyager, 2022

“I have found my stubborn nature to be one of the very things to keep me going when any reasonable person gives up.”

Isaac Mashman · OrlandoVoyager, 2022

“Curiosity causes you to question everything and ask things like “what if” and “why not”.”

Isaac Mashman · OrlandoVoyager, 2022

“It’s important to note that nobody around me had a knack for business, which is ironic given the path I am on today.”

Isaac Mashman · OrlandoVoyager, 2022

“I remember the look on my guidance counselor’s face when I told him I wasn’t looking to pursue higher education. Truth is, I was, I just wasn’t going to receive it sitting in a classroom setting.”

Isaac Mashman · OrlandoVoyager, 2022

“To me, business was a way for me to solve the problems I had growing up.”

Isaac Mashman · OrlandoVoyager, 2022

“My perspective on challenges and hardships is if they didn’t exist what would be the fun in pursuing something?”

Isaac Mashman · OrlandoVoyager, 2022

“You can only enjoy a video game that has all the cheat codes unlocked so much, versus having to work to unlock the new skills. Okay, that might have been a nerdy example, but you get the gist.”

Isaac Mashman · OrlandoVoyager, 2022

“During difficult times such as the last 2 years, a lot of people put their lives on hold, whereas it was a perfect opportunity to pick up a book, learn a new skill, and come out stronger.”

Isaac Mashman · OrlandoVoyager, 2022

“A lot of the traditional public relations firms bridge the gap between the consumer and the corporation, whereas we focus on the gap between a follower and a public figure.”

Isaac Mashman · OrlandoVoyager, 2022

“Last year alone I was featured in over two dozen articles, and I paid for none of them out of pocket. I am very blessed to say this because a few years ago I was a digital obscurity.”

Isaac Mashman · OrlandoVoyager, 2022

“When it comes to my vision and all of the other things I’m working towards, I can’t afford to let a few obstacles cause me to deter from my path.”

Isaac Mashman · OrlandoVoyager, 2022

“You have to be curious about learning. Finding your answers becomes addicting!”

Isaac Mashman · OrlandoVoyager, 2022

“Personal branding is by definition, you! It is who you are personally and professionally.”

Isaac Mashman · Prowly, 2022

“From the moment you were born, you were given a name that was foundational to your personal brand.”

Isaac Mashman · Prowly, 2022

“The most challenging part of building my personal brand was also the most enjoyable. It was taking myself from a nobody, and developing myself into somebody of interest to the public.”

Isaac Mashman · Prowly, 2022

“Public relations is about connecting the consumer to a corporation. The fan to the talent. The supporter of the cause.”

Isaac Mashman · Prowly, 2022

“If you have the awareness to know that you don’t know something, you, therefore, have the awareness to be able to seek out a solution.”

Isaac Mashman · Prowly, 2022

“It is one thing to see success for yourself, but to see those you care about have successes of their own? Talk about a tearjerker.”

Isaac Mashman · Prowly, 2022

“When it comes to PR, it’s about leveraging your personal brand into greater access, more contacts, and value for your clients.”

Isaac Mashman · Prowly, 2022

“Oftentimes, I would take a shot in the dark and see what worked. It was through this trial period I began to understand the foundational aspects of personal branding.”

Isaac Mashman · Prowly, 2022

“There are so many positive use cases for PR that many people will unfortunately never see.”

Isaac Mashman · Prowly, 2022

“It’s also fun to be able to come up with the name of a new business for a client. I have lost count of how many companies I’ve named.”

Isaac Mashman · Prowly, 2022

“What some would label as immature, or as outright idiotic, I view as opportunities to increase faith in myself, develop skills, and experience things nobody in my life ever chose to.”

Isaac Mashman · Shoutout LA, 2021

“Putting yourself in situations where it’s all or nothing causes an instinctual response of survival to arise.”

Isaac Mashman · Shoutout LA, 2021

“Learning to thrive in risk and in uncomfortable circumstances allows you to control your reactions in the future. When a problem arises and others stress, you come up with solutions. It boils down to trust in self, and self-control.”

Isaac Mashman · Shoutout LA, 2021

“There are a ton of pay to win plays out there currently, from paying your way into Forbes, to botting your account with fake followers, and it can be remarkably easy to fall for the trap of quick satisfaction.”

Isaac Mashman · Shoutout LA, 2021

“Although none of my mentors have been in person over an extended amount of time, let’s say a year or more, through study I’ve been able to feel as if I was in their closest embrace.”

Isaac Mashman · Shoutout LA, 2021

“From my ability to sell, to market, to my ability to think in abundance, if I had nobody to learn from, I would be decades behind and continuing to make rookie mistakes.”

Isaac Mashman · Shoutout LA, 2021

“Based on personal experience and talking to a lot of people, the only time you need a business plan is if you’re building with co-founders or if you need to raise funds.”

Isaac Mashman · Pulse, 2021

“I sleep better at night knowing if that someone on my team is going through a rough time, not just in our business, but on their own, they have access to someone who can walk with them.”

Isaac Mashman · Pulse, 2021

“I think guerilla marketing is really an underrated tool now, especially because everybody's been locked down.”

Isaac Mashman · Pulse, 2021

“I have forecasts, and I'm looking forward towards the future. And I set gigantic goals.”

Isaac Mashman · Pulse, 2021

“Anybody who says that there is such thing as overnight success clearly has never attempted to become successful themselves.”

Isaac Mashman · Voyage LA, 2021

“I am an ordinary guy who is demonstrating that it is possible to have extraordinary success.”

Isaac Mashman · Voyage LA, 2021

“Successful people have a very peculiar mindset. They have a level of mental and personal control that most do not and their perception of money is also very different.”

Isaac Mashman · Voyage LA, 2021

“It is the people who knew me before I knew myself that kept me going and supported me at my lowest of lows.”

Isaac Mashman · Voyage LA, 2021

“Although I didn’t get far in any of these things, I was becoming rich in experiences and in knowledge.”

Isaac Mashman · Voyage LA, 2021

“For the first time, I was surrounded by people as crazy as myself and had validation in my pursuit of success and wealth.”

Isaac Mashman · Voyage LA, 2021

“As I tried all of my previous ventures, I was coming to learn what people went to school for, except my knowledge came from real-world experience.”

Isaac Mashman · Voyage LA, 2021

“I have been consistently working to reprogram my subconscious mind and am continuing to do so today.”

Isaac Mashman · Voyage LA, 2021

“In a relatively short span of time, I have seen a lot of online entrepreneurs and so called “gurus” come and go.”

Isaac Mashman · Voyage LA, 2021

“I personally have spent $0 on PR and all of $10 in ads going back to 2018, on building my company and personal brand. No fake followers. No immoral or unethical practices.”

Isaac Mashman · Voyage LA, 2021

“I also have to give credit to mentors dead and alive who don’t know I even exist.”

Isaac Mashman · Voyage LA, 2021

“I have been able to shave off decades of my journey by learning from the mistakes and experiences of others.”

Isaac Mashman · Voyage LA, 2021

“Business is about increasing your value and being able to solve problems.”

Isaac Mashman · The Total Entrepreneurs, 2021

“Success to me means to never settle, and always be looking to grow in every area of my life.”

Isaac Mashman · The Total Entrepreneurs, 2021

“The best investment you can make isn’t into cryptocurrencies or real estate. It’s into yourself first.”

Isaac Mashman · The Total Entrepreneurs, 2021

“Aggressive patience is the understanding that success will take time but you take aggressive action each and every day to make it come true.”

Isaac Mashman · The Total Entrepreneurs, 2021

“Having patience is being used as an excuse to procrastinate rather than putting in the time you should be, towards your respective projects.”

Isaac Mashman · The Total Entrepreneurs, 2021

“I will never post a picture in front of a rented car, or Airbnb and act like it’s mine.”

Isaac Mashman · The Total Entrepreneurs, 2021

“Financial freedom without health means you’re still in prison. A healthy bank account with complacency means you’re poor in attitude, hence your balance won’t last.”

Isaac Mashman · The Total Entrepreneurs, 2021

“Learn from the mistakes of others instead of taking the time to make them yourself.”

Isaac Mashman · The Total Entrepreneurs, 2021

“Social media is a highlight reel and most of these “gurus” will never share the bloopers.”

Isaac Mashman · The Total Entrepreneurs, 2021

“It wasn’t bad, but there was no way in heck I was going to spend 5+ years of my life only to get a couple dollar raise.”

Isaac Mashman · The Total Entrepreneurs, 2021

“As the founder, you are the leader of branding, marketing, sales, etc, until you get people in place. Even then you have to train your force to be able to replace you in these tasks.”

Isaac Mashman · The Total Entrepreneurs, 2021

“I would much rather have a team built early than wait and have to search for the right ones later on.”

Isaac Mashman · The Total Entrepreneurs, 2021

“The stereotypical response is “I wouldn’t change anything”, but if I had to pick something I would’ve committed to a business model sooner.”

Isaac Mashman · The Total Entrepreneurs, 2021

“One of my mentors once said that business should never be a bore. If you turn business into a game of “Me vs. Me” being an entrepreneur can be a lot of fun.”

Isaac Mashman · The Total Entrepreneurs, 2021

“Podcasting is a way for you to connect and interview your role models, market your services, position yourself as an expert, and attract opportunities.”

Isaac Mashman · The Total Entrepreneurs, 2021

“You’ll probably only average 10 streams or less for your first dozen or so episodes. From there it will scale.”

Isaac Mashman · The Total Entrepreneurs, 2021

“If I stopped now and gave in, I’d be settling and disrespecting the people who believed in me when I didn’t even believe in myself.”

Isaac Mashman · The Total Entrepreneurs, 2021

“The current state of entrepreneurship is upside down. There is less emphasis on problem-solving and building something than there is on the lifestyle that comes from being in a point of affluence.”

Isaac Mashman · The Total Entrepreneurs, 2021

“I will definitely never buy fake followers and mentions just to appear more credible than I actually am.”

Isaac Mashman · The Total Entrepreneurs, 2021

“If a situation arises that appears bad, view it as a learning experience rather than an unfortunate happening.”

Isaac Mashman · The Total Entrepreneurs, 2021

“You may see some commas in your bank today but in 10 years will they be there?”

Isaac Mashman · The Total Entrepreneurs, 2021

“I view success as the same thing as getting a six pack. Everyone knows how to get a six pack, yet they still go around looking for some secret diet pill.”

Isaac Mashman · Disrupt Magazine, 2019

“I now realize that the most important thing in life is being able to impact others and have a positive influence.”

Isaac Mashman · Disrupt Magazine, 2019

“As cliché as it may sound, the most growth that you could ever experience happens away from your comfort zone.”

Isaac Mashman · Disrupt Magazine, 2019

“My dream is to have all around complete freedom in every area of life, and to be able to help whomever I want, whenever I want. A life entirely on my own terms.”

Isaac Mashman · Disrupt Magazine, 2019