“Podcasting is a way for you to connect and interview your role models, market your services, position yourself as an expert, and attract opportunities.”

“You’ll probably only average 10 streams or less for your first dozen or so episodes. From there it will scale.”

Isaac Mashman · The Total Entrepreneurs, 2021

“If you are not positioned as a public figure, as a top person worth following, you will get lost in all of this chatter.”

Isaac Mashman · The Manifesto, Second Edition

“Anytime you shake a person's hand and introduce yourself, you are engaging in a form of marketing.”

Isaac Mashman · The Manifesto, Second Edition

“Content generates rapport and instills the following in the minds of those who know you: confidence in your abilities, confidence in referring you to their own network, and confidence in offering endorsements or desiring to collaborate with you.”

Isaac Mashman · The Manifesto, Second Edition

“Public relations is about connecting the consumer to a corporation. The fan to the talent. The supporter of the cause.”

Isaac Mashman · Prowly, 2022

“Our accounts always start at zero and every single interaction you have on and offline will contribute to that number growing.”

Isaac Mashman · CanvasRebel, 2023