“Even if you’re not the most extroverted person in the world, you need to be able to come across as charismatic and trustworthy.”

“In the case of the introvert, showing a lack of emotion can actually become a signature as that apathetic nature may be perceived as sarcasm and be used to your benefit; a recent hip-hop interviewer comes to mind.”

Isaac Mashman · The Manifesto, Second Edition

“One of the absolute best ways of building rapport using your personal brand is through sharing stories from your own life.”

Isaac Mashman · The Manifesto, Second Edition

“It is your goal by initiating a conversation to ultimately put their mind and thoughts at ease, establish rapport, and by the end of the conversation, leave them feeling better than when you first started talking to them.”

Isaac Mashman · Executive Thoughts, 2023

“A lasting impression of increase is when the person you engage with leaves their interaction better or more knowledgeable than they were going into it.”

Isaac Mashman · The Manifesto, Second Edition

“Public speaking is one of the biggest fears of all and speaking to somebody for the first time falls right in line with that category in my opinion. It doesn’t have to be scary though.”

Isaac Mashman · Executive Thoughts, 2023