“In the case of the introvert, showing a lack of emotion can actually become a signature as that apathetic nature may be perceived as sarcasm and be used to your benefit; a recent hip-hop interviewer comes to mind.”

Who said it, and where.

Who said “In the case of the introvert, showing a lack of emotion can actually become a signature…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.8, Transmitting Emotions In Media.