“Starting with a personable hook establishes rapport and conveys that you're more than just a professional. You're a human being.”

Who said it, and where.

Who said “Starting with a personable hook establishes rapport and conveys that you're more than…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.3, Writing Your Marketing Message.