Quotes on business and entrepreneurship.

“Consciously building your own personal brand is a requirement. We must lead by example if we expect our clients to follow suit.”

Isaac Mashman ValiantCEO, 2024

“Neither we nor the clients are right 100% of the time. Always use objective analysis to draw the best conclusions.”

Isaac Mashman ValiantCEO, 2024

Business and Entrepreneurship Communication and Storytelling

“Not all eBooks should be published. Sometimes an eBook should stay in the digital realm and never be printed.”

Isaac Mashman Executive Thoughts, 2023

“How can you have a business with your last name and not own it fully?”

Isaac Mashman ValiantCEO, 2024

Success and Achievement Business and Entrepreneurship

“There are other people who will work on Saturdays and those people, chances are, will probably get farther ahead of you if you choose not to.”

Isaac Mashman Chase the Vision, 2020

“There are two different kinds of activities. Those that directly generate results, and those that indirectly generate results.”

Isaac Mashman Executive Thoughts, 2023

Success and Achievement Business and Entrepreneurship

“I think if anything, society's made it seem like a nine to five is a negative thing, but in reality, a job is a blessing because that's the way that you can put food on your table.”

Isaac Mashman Chase the Vision, 2020

“If you’re bootstrapping your business, you just need to go all in.”

Isaac Mashman Pulse, 2021

“The only competition that exists is the competition that you create.”

Isaac Mashman Chase the Vision, 2020

“You need experience. You need to actually be that business owner before you can say that you are.”

Isaac Mashman Chase the Vision, 2020

“Competition is a blessing, as without it, the market would not evolve.”

Isaac Mashman The Manifesto, Second Edition

“I decided on the name Mashman Consulting Group because this business is bigger than me.”

Isaac Mashman Starter Story, 2024

Business and Entrepreneurship Marketing and Visibility

“I myself can’t stand reading books on my phone or devices, but I knew that it was something I needed to offer.”

Isaac Mashman Executive Thoughts, 2023

“The requirements to get a piece of paper that says you are an official Incorporated entity are ridiculously low, but then it is up to you to build your business and give it meaning.”

Isaac Mashman Starter Story, 2024

“If a client comes in with 100 questions, they leave with 100 answers, and their highest value problem solved.”

Isaac Mashman Starter Story, 2024

“This business is low-quantity, high-quality, rather than high-quantity, average-quality.”

Isaac Mashman Starter Story, 2024

Business and Entrepreneurship Growth and Resilience

“Reverse engineer the things that work.”

Isaac Mashman Starter Story, 2024

“Just because they can sell someone something, does not mean that they should.”

Isaac Mashman The Manifesto, Second Edition

“Legal red tape is one such way to protect the house and protect what you are building.”

Isaac Mashman Starter Story, 2024

“Real leaders create more leaders and right now we have a bunch of bosses creating sheep and bossing people around.”

Isaac Mashman Chase the Vision, 2020

Business and Entrepreneurship Growth and Resilience

“I was that desperate young entrepreneur who listed off what they would get in return and why I was special. I was selling features and not results.”

Isaac Mashman Executive Thoughts, 2023

“You set your price tag if you're good enough. A lot of people go into a job and let their job tell them how much they're going to be making.”

Isaac Mashman Chase the Vision, 2020

Business and Entrepreneurship Success and Achievement

“What we’re actually doing is trying to convince ourselves that we are worthy of the end result.”

Isaac Mashman Executive Thoughts, 2023

Business and Entrepreneurship Communication and Storytelling

“I recently heard that the number one mistake salespeople make, is they talk too much. I believe this transmutes into selling ourselves too.”

Isaac Mashman Executive Thoughts, 2023

“You got to take what you do seriously. Are you a business owner or are you unemployed with a title?”

Isaac Mashman Chase the Vision, 2020

“Rather than trying to convince somebody to work with you, you have people lined up, begging to get a time on your calendar.”

Isaac Mashman Executive Thoughts, 2023

“If you're treating the business like a hobby, it's not even a business.”

Isaac Mashman Chase the Vision, 2020

Growth and Resilience Business and Entrepreneurship

“Reverse engineering is not about stealing anything, it’s about observing and applying the very best.”

Isaac Mashman The Manifesto, Second Edition

“In 2024 I felt that I needed a change. That the spark had run its course on the business, but not the service nor the vertical.”

Isaac Mashman Executive Thoughts, 2024

Business and Entrepreneurship Growth and Resilience

“The idea scared me, but what was scarier was thinking about what launching a new business entails.”

Isaac Mashman Executive Thoughts, 2024

Business and Entrepreneurship Growth and Resilience

“I’m an advocate for keeping percentages and maintaining control, so I chose to go the untraditional self-publishing route.”

Isaac Mashman Book Goodies, 2024

“I actually believe there will be a resurgence in traditional book publishers. This will come off of the back of more AI generated material and too many options.”

Isaac Mashman Book Goodies, 2024

“I decided it was time to establish some local roots which will eventually help us build an international business.”

Isaac Mashman Executive Thoughts, 2024

Reputation and Credibility Business and Entrepreneurship

“Low barrier entry is great, but when the market gets saturated, you have to stand out and having a publisher like Simon and Schuster for example, next to your name only adds to your authority.”

Isaac Mashman Book Goodies, 2024

“As long as you do something ethically, there's absolutely nothing wrong with being highly competitive.”

Isaac Mashman Chase the Vision, 2020

Networking and Relationships Business and Entrepreneurship

“You can help other people. You don't have to view everybody as some competitor that you have to beat.”

Isaac Mashman Chase the Vision, 2020

“I'm not going into this with a five year plan. I'm going into this with more of a 20 year plan and a vision of where I'm going.”

Isaac Mashman Chase the Vision, 2020

Growth and Resilience Business and Entrepreneurship

“As it pertains to bringing ideas to life I am a chaotic creative and organize my ideas in notes on my phone, in my project manager ClickUp, and on various whiteboards around my home.”

Isaac Mashman IdeaMensch, 2023

“The more moving parts you have in your business and life, the more difficult it will be to just ‘wing it’.”

Isaac Mashman IdeaMensch, 2023

Business and Entrepreneurship Success and Achievement

“Something I failed to do early on was protect myself with legal red tape.”

Isaac Mashman IdeaMensch, 2023

Business and Entrepreneurship Growth and Resilience

“If you are doing something as a career, you likely have enough expertise to charge outside of your 9-to-5 too.”

Isaac Mashman IdeaMensch, 2023

“Be aware of the risks involved, but start at a price-per-consult (not hourly) model and work your way up!”

Isaac Mashman IdeaMensch, 2023

Business and Entrepreneurship Growth and Resilience

“You can't expect other people to follow you and to support you if you are not leading yourself. To be a leader, you have to first lead yourself in your actions.”

Isaac Mashman Chase the Vision, 2020

“A quality contact list allows you to solve problems with a simple introduction.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Business and Entrepreneurship

“To me, business was a way for me to solve the problems I had growing up.”

Isaac Mashman OrlandoVoyager, 2022

Business and Entrepreneurship Growth and Resilience

“The barriers to entry are ridiculously low, whereas the upside remains significant.”

Isaac Mashman Executive Thoughts, 2025

“A lot of the traditional public relations firms bridge the gap between the consumer and the corporation, whereas we focus on the gap between a follower and a public figure.”

Isaac Mashman OrlandoVoyager, 2022

“I recognized that there was no shortage of people who worked with businesses, but what about the people behind the businesses?”

Isaac Mashman Executive Thoughts, 2026

Business and Entrepreneurship Communication and Storytelling

“The desperate salesperson will never sell as much as the person who doesn't communicate their need to make a sale.”

Isaac Mashman The Manifesto, Second Edition

“When it comes to PR, it’s about leveraging your personal brand into greater access, more contacts, and value for your clients.”

Isaac Mashman Prowly, 2022

“There are so many positive use cases for PR that many people will unfortunately never see.”

Isaac Mashman Prowly, 2022

“It’s also fun to be able to come up with the name of a new business for a client. I have lost count of how many companies I’ve named.”

Isaac Mashman Prowly, 2022

“Based on personal experience and talking to a lot of people, the only time you need a business plan is if you’re building with co-founders or if you need to raise funds.”

Isaac Mashman Pulse, 2021

“I sleep better at night knowing if that someone on my team is going through a rough time, not just in our business, but on their own, they have access to someone who can walk with them.”

Isaac Mashman Pulse, 2021

“I have forecasts, and I'm looking forward towards the future. And I set gigantic goals.”

Isaac Mashman Pulse, 2021

“There is no right or wrong way to build a business and no set steps.”

Isaac Mashman The Total Entrepreneurs, 2021

“As the founder, you are the leader of branding, marketing, sales, etc, until you get people in place. Even then you have to train your force to be able to replace you in these tasks.”

Isaac Mashman The Total Entrepreneurs, 2021

“I would much rather have a team built early than wait and have to search for the right ones later on.”

Isaac Mashman The Total Entrepreneurs, 2021

Business and Entrepreneurship Growth and Resilience

“The stereotypical response is ‘I wouldn’t change anything’, but if I had to pick something I would’ve committed to a business model sooner.”

Isaac Mashman The Total Entrepreneurs, 2021

“Your personal brand is a business and must be treated as such.”

Isaac Mashman The Manifesto, Second Edition

“One of my mentors once said that business should never be a bore. If you turn business into a game of ‘Me vs. Me’ being an entrepreneur can be a lot of fun.”

Isaac Mashman The Total Entrepreneurs, 2021

Marketing and Visibility Business and Entrepreneurship

“Emotions are what drives purchasing decisions.”

Isaac Mashman The Manifesto, Second Edition

“The current state of entrepreneurship is upside down. There is less emphasis on problem-solving and building something than there is on the lifestyle that comes from being in a point of affluence.”

Isaac Mashman The Total Entrepreneurs, 2021

“When I launched Mashman Consulting Group, I knew that it needed to behave as its own living organism.”

Isaac Mashman ValiantCEO, 2024

Business and Entrepreneurship Marketing and Visibility

“Don't be a jerk, don't be egotistical, don't be arrogant, but at the same time, you have to be confident in your product and your service and what you're doing to the marketplace and do not be afraid to ask for the close.”

Isaac Mashman Chase the Vision, 2021

“Our work and strategies in their entirety must be ethical.”

Isaac Mashman ValiantCEO, 2024

Business and Entrepreneurship Reputation and Credibility

“As we land more clients they should be able to look at the person guiding them and validate that these steps do in fact, work.”

Isaac Mashman ValiantCEO, 2024

“Personal brand and company brand are two separate entities that should be built correlatively.”

Isaac Mashman The Manifesto, Second Edition

“We will never make guarantees we cannot keep, so for example, if a client wants to land an article in Forbes or grow to a million followers in 30 days, we can tell them that they are more likely to hit this over the span of a year, instead.”

Isaac Mashman ValiantCEO, 2024

“You would think everyone has your best interest at heart, however, contracts and policies will protect you in the unlikely circumstance you come across a ‘snake’ or unethical person.”

Isaac Mashman ValiantCEO, 2024

“Personal branding came first and if it weren’t for industrialization, the market would have never allowed for the creation of massive enterprises.”

Isaac Mashman The Manifesto, Second Edition

“In a relatively short span of time, I have seen a lot of online entrepreneurs and so called ‘gurus’ come and go.”

Isaac Mashman Voyage LA, 2021

“If you're to the point where you're working with other people or maybe you're even working with a client, part of being a leader is demonstrating a vision, creating a vision and getting other people to also believe in said vision.”

Isaac Mashman Chase the Vision, 2021

Growth and Resilience Business and Entrepreneurship

“My very first podcast was recorded on an outdated smartphone that was gifted to me by a friend.”

Isaac Mashman The Manifesto, Second Edition

“I wanted to answer more questions than create questions to be answered.”

Isaac Mashman Starter Story, 2024

Communication and Storytelling Business and Entrepreneurship

“You're not just a businessman overnight. It takes time to shape out who you are, who you become.”

Isaac Mashman Chase the Vision, 2021

Business and Entrepreneurship Growth and Resilience

“I ran from the idea of launching a consultancy for the longest time because I questioned my own capabilities. It's kind of like the person who launches a social media course before they build their own social media pages.”

Isaac Mashman Starter Story, 2024

“I wanted to build a corporation. A business that I could pass down for generations to come and step into that old Americana Legacy perspective.”

Isaac Mashman Starter Story, 2024

“The wonderful thing about consulting is the overhead is extremely low. You're offering high-ticket services in exchange for low-cost expenses.”

Isaac Mashman Starter Story, 2024

Business and Entrepreneurship Marketing and Visibility

“I believe many businesses today that live in the internet space, lose out on so many opportunities at the local level, and lack that official feeling that traditional companies have.”

Isaac Mashman Starter Story, 2024

“You cannot win the game of Monopoly only playing to go around and get older and live life. You have to play the game to win. When it comes to business and life, most people don't play to win.”

Isaac Mashman Chase the Vision, 2021

Success and Achievement Business and Entrepreneurship

“I will take somebody or something and emulate it in the best way possible, leaving out all of the things that they did that did not work.”

Isaac Mashman Starter Story, 2024

Growth and Resilience Business and Entrepreneurship

“People like to have something to follow and live vicariously through so if you can leverage your personal brand to drive awareness towards your business, you're in a fantastic spot that most people aren't.”

Isaac Mashman Starter Story, 2024

“Despite what people say online, competition does exist and you should be paying attention to the market.”

Isaac Mashman Starter Story, 2024

“Most people are good, but there will come a time where you have that one person who is unsatisfied in life and uses your business as a scapegoat in order to feel more powerful.”

Isaac Mashman Starter Story, 2024

“You listen to the instincts, but you do not listen to the emotions.”

Isaac Mashman Chase the Vision, 2021

“There is absolutely nothing wrong with working for another person, or being an intrapreneur, but if you are set on launching your own company, you need to have a clear deliverable in sight.”

Isaac Mashman Starter Story, 2024

Success and Achievement Business and Entrepreneurship

“Be honest with yourself. There's nothing wrong with wanting to become wealthy. There's nothing wrong with wanting to build a multinational brand.”

Isaac Mashman Chase the Vision, 2021

“The times that people give up, that means that there is going to be less competition for you.”

Isaac Mashman Chase the Vision, 2021

Success and Achievement Business and Entrepreneurship

“You should be guiding them along and giving them the ability to come and progress with you, but you should never change your pace.”

Isaac Mashman Chase the Vision, 2021

Networking and Relationships Business and Entrepreneurship

“Building your personal brand is a wonderful vehicle for acquiring wealth.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Success and Achievement

“You will be told ‘no’ less, while the market of opportunity appears to grow.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Fame and Influence

“It’s not necessary to be famous to generate revenue by way of your personal brand.”

Isaac Mashman The Manifesto, Second Edition

“Your results have to be duplicatable and that is how you can take a step out of your business or take a step out of your personal brand and allow other people to help you progress and get forth.”

Isaac Mashman Chase the Vision, 2022

Business and Entrepreneurship Networking and Relationships

“You have an obligation to them to hold them accountable, but at the same time, your client also has that obligation to you to do what you told them they need to do. That's how the business relationship works.”

Isaac Mashman Chase the Vision, 2022

“Your services don't have to be for everybody. That's another thing that you have to realize just because you previously only worked with one level of clientele doesn't mean you can only stay there.”

Isaac Mashman Chase the Vision, 2022

Growth and Resilience Business and Entrepreneurship

“What many people don't understand and what many parents fail to realize is that you can pursue a higher degree of education by being in the real world than by ever going to college.”

Isaac Mashman Chase the Vision, 2022

“You're going to start and then scale, but most people fail to do that because they don't think they're worth enough.”

Isaac Mashman Chase the Vision, 2022

Business and Entrepreneurship Reputation and Credibility

“Do you really think celebrity barbers care about what everybody else is charging? No, they're charging the rate that they want to charge because they know the value that they can deliver. They know that their reputation speaks volumes.”

Isaac Mashman Chase the Vision, 2022

“If you've done something for so long, if you've done it and you have the experience, you have the knowledge, you have the testimonials, you have the videos to back up what you're doing, then why wouldn't you raise your rate? This isn't greed.”

Isaac Mashman Chase the Vision, 2022

“As you increase your rates, you now have a higher expectation placed on the results that you are delivering.”

Isaac Mashman Chase the Vision, 2022

Marketing and Visibility Business and Entrepreneurship

“You see, you have to do the hunting so you can start reaping the benefits of your harvest in the future. This doesn't mean that you're going to be reaping the benefits and all of a sudden stop hunting yourself.”

Isaac Mashman Chase the Vision, 2022

“You can build wealth by being known and by a lot of people knowing about you.”

Isaac Mashman Chase the Vision, 2022

Fame and Influence Business and Entrepreneurship

“When you start a business, it's a separate entity that you have to build up, give characteristics, give name.”

Isaac Mashman DoubleB Creates Podcast, 2020

“Your business could fail, but your name is going to be there until the day you die.”

Isaac Mashman DoubleB Creates Podcast, 2020

“Personal branding allows for higher closing rates because people already trust you.”

Isaac Mashman Get After It, 2021

“Personal branding is huge when it comes to sales. A part of being able to close somebody in a sales process is they have to believe in your products and your service, they have to trust the company and they have to trust and believe in the individual.”

Isaac Mashman Sales Rep Radio, 2021

“A brand-new product has to be validated by the marketplace as does your personal brand.”

Isaac Mashman The Manifesto, Second Edition

“If you're not proud of representing it, you should change companies. It's as simple as that.”

Isaac Mashman Sales Rep Radio, 2021

“You need to be able to invest money into your business and into yourself in order to get a greater ROI in the long run. But don't be afraid of being resourceful, being thrifty in the early days.”

Isaac Mashman Sales Rep Radio, 2021

“When it comes to a company, you see when you have a personal brand, you don't have to create personality traits or characteristics.”

Isaac Mashman Undiscovered Entrepreneur, 2023

“I do believe that in order to have a successful personal brand and position yourself as a public figure, you have to treat it like a business. A business that does not make money is not a successful business.”

Isaac Mashman What If It Did Work?, 2024

“Your company is an extension of you, but it is not you. This is something small business owners really screw up with.”

Isaac Mashman Headsmack: Conversations with Misfits, 2024

“Despite all of the clichés and what feel-good ‘motivators’ tell you, competition is very real.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Success and Achievement

“A lot of times people jump from business to business to business to business to business, and they never settle on that one thing. They never choose that and make that decision to build that one thing. They never see success.”

Isaac Mashman Dream Catcher: The Podcast, 2024

“The world is not some utopia, so leave the idea that competition does not exist in the past.”

Isaac Mashman The Manifesto, Second Edition

“With a consistent brand, you can scale it. If you have that consistent scalable brand, you can have a business that's existing well past the day that you're dead.”

Isaac Mashman We Don't PLAY!, 2025

“You launch your own engineering firm, you could say, this is backed by 20 years of experience and your business is no longer going to have to fight as hard for business because there's automatic trust in association with you.”

Isaac Mashman We Don't PLAY!, 2025

“You have to determine the website and what fonts you're using and what emotions you want the consumer to feel whenever they're coming across your product or your business, your service. But personal branding is innate.”

Isaac Mashman LCR Media Podcast, 2026

Business and Entrepreneurship Growth and Resilience

“You cannot be involved with business if you don't have some self-development going on.”

Isaac Mashman Vision Pros Live Podcast, 2024

“Well, I believe that internet entrepreneurs need to be offline and offline entrepreneurs need to be online.”

Isaac Mashman Wake The Bleep Up Show, 2025

Business and Entrepreneurship Marketing and Visibility

“If you cannot duplicate your success, you should not be charging for it.”

Isaac Mashman Vertical Momentum Resiliency Podcast, 2024

Business and Entrepreneurship Growth and Resilience

“So if you're using AI, let it be your spotter with what you're doing. Let it take some of the weight off of you. But don't rely on it.”

Isaac Mashman Vertical Momentum Resiliency Podcast, 2024

“If you feel like you're giving away everything that you know in one conversation, then you should probably switch businesses.”

Isaac Mashman Vertical Momentum Resiliency Podcast, 2024

Business and Entrepreneurship Growth and Resilience

“Your profession is the most tangible and straightforward aspect of your brand.”

Isaac Mashman The Manifesto, Second Edition

“You may be in the entertainment space and believe that you are not providing a solution, yet entertainment is just that.”

Isaac Mashman The Manifesto, Second Edition

“Without a profession, you rely heavily on your personality, but are limited in the reasons you are giving people to further back you.”

Isaac Mashman The Manifesto, Second Edition

“Business should not be a game of optics in so much as a game of execution.”

Isaac Mashman Sapient, 2024

Marketing and Visibility Business and Entrepreneurship

“Thinking about the lack of brand loyalty today, I believe that companies need to really put a face to the brand so there can be an emotional connection.”

Isaac Mashman Invest In Yourself: The Digital Entrepreneur Podcast, 2024

“Value does not always translate into a monetary transaction as you can be providing value in the form of education, entertainment, or by being inspirational.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Business and Entrepreneurship

“You don't have to try to learn everything around you, because then you're just going to be going in a million different directions, and those million different directions are not going to get you results.”

Isaac Mashman Chase the Vision, 2021

Growth and Resilience Business and Entrepreneurship

“You can study 25 different mentors and look at all these different strategies and paths, but then that creates a lot of confusion and lack of clarity, because you don't know which ones you should take.”

Isaac Mashman Business Growth Trailblazers, 2024

Growth and Resilience Business and Entrepreneurship

“Really, you could summarize my entire journey from getting started in 2017 as the pursuit of clarity, finding clarity in what I was doing and what I was offering.”

Isaac Mashman Business Growth Trailblazers, 2024

Business and Entrepreneurship Growth and Resilience

“What's the point of going to an event, especially a networking event, if you don't network?”

Isaac Mashman Chase the Vision, 2022

Networking and Relationships Business and Entrepreneurship

“It wasn't about being closer to the stage. It was about being closer to the right network, to the right people.”

Isaac Mashman Chase the Vision, 2022

Networking and Relationships Success and Achievement

“If everyone already knew the answer, why would they ever hire you as a professional?”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Marketing and Visibility

“I noticed that there was a blue ocean opportunity to start working with people on their personal brands.”

Isaac Mashman The Bloggy Friends Show, 2022

Marketing and Visibility Business and Entrepreneurship

“So if you have a corporation with a thousand employees, you have a thousand people that can market your company for you.”

Isaac Mashman Next In Time, 2024

“Getting involved with business, I started setting higher standards, higher expectations for what I'm pursuing and what I'm building, because ultimately the more value you provide, the more revenue you make.”

Isaac Mashman Outlier's Edge Podcast with Niiamah Ashong, 2024

Business and Entrepreneurship Success and Achievement

“A lot of times we let our clients or our prospects take leverage over us by saying no, or choosing to go with somebody else, or making demands when they're not necessarily in a position to make demands.”

Isaac Mashman Outlier's Edge Podcast with Niiamah Ashong, 2024

Business and Entrepreneurship Reputation and Credibility

“Use your book as a way to establish credibility for your service or product, but make it commonly accepted that you are a business owner, first and foremost.”

Isaac Mashman The Manifesto, Second Edition

“During my consultations with clients, I often come across as tedious or obsessive when I point out a space or comma where there shouldn’t be.”

Isaac Mashman The Manifesto, Second Edition

“Your personal brand is comparable to a business that has deliverable products and services.”

Isaac Mashman The Manifesto, Second Edition

Personal Branding Communication and Storytelling

“When people rely too heavily on artificial intelligence, they lose that personal touch sometimes.”

Isaac Mashman Basic Business AI, 2024

“So just like you would have an AI video editor, the AI video editor isn't creating the content and the video for you. It's editing the video that you have created.”

Isaac Mashman Basic Business AI, 2024

Business and Entrepreneurship Communication and Storytelling

“Getting other people in who believe in your journey and believe in what you're doing is ultimately what business is all about. It's about making introductions, about relationships.”

Isaac Mashman The Deep End with Eric Triplett, 2026

Business and Entrepreneurship Networking and Relationships

“It is the mental association people have with larger than life figures that gives them the runway to charge hundreds of thousands of dollars, whereas the person who is starting out might only be able to charge a couple of hundred.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Fame and Influence

“Every consultant we hire and train and bring on is an associate of Mashman Consulting Group. Their personal brand is going to speak volumes about the company that they work for.”

Isaac Mashman The Deep End with Eric Triplett, 2026

“You have three big motivators in life, money, mission and vanity.”

Isaac Mashman The Deep End with Eric Triplett, 2026

“You cannot expect things to happen. You cannot be on the couch watching TV and think that your business is going to grow.”

Isaac Mashman Chase the Vision, 2022

“Your competitors aren’t thinking about matching their outfits to their posts or website. Details matter!”

Isaac Mashman The Manifesto, Second Edition

“The point of building your personal brand, your business, et cetera, is to get to the point where they can come to you and you can get opportunities, and it gets easier and easier over time.”

Isaac Mashman Chase the Vision, 2022

Business and Entrepreneurship Success and Achievement

“One of the biggest lessons that I took when it came to making money was that if you want to make more money, you help more people.”

Isaac Mashman Vertical Momentum Resiliency Podcast, 2025

“I can motivate you with a video and you can feel good. That's an emotional high. The dopamine spike, you feel good. What I'm about is strategic value.”

Isaac Mashman Sapient, 2024

Communication and Storytelling Marketing and Visibility

“For the business owners who are reading this, whatever you do, please do not use your business pages and platforms for personal purposes!”

Isaac Mashman The Manifesto, Second Edition

“I view artificial intelligence as the spotter for mankind to where we're still the backbone, but artificial intelligence is the thing that's pushing us forward at a rate that we couldn't have reached alone.”

Isaac Mashman Sapient, 2024

Business and Entrepreneurship Marketing and Visibility

“I'd rather cast the net and maybe pick through it than be the person who only casts the line and hopes they get something, even if the fish is bigger, for example.”

Isaac Mashman The Joseph Graham Show, 2024

“Coming from that place of let me sell you versus let me help you is important. That's a lesson that I've learned over the past year.”

Isaac Mashman The Joseph Graham Show, 2024

“Building a business is a lot like a fish pond, because if you don't feed them, the fish die. If you don't feed your business, the business dies, the business will dry up.”

Isaac Mashman Lets Have This Conversation, 2024

Business and Entrepreneurship Reputation and Credibility

“A single employee who begins talking negatively about their employer, plants seeds of doubt in their fellow workers’ mind that eventually destroy the organization’s culture and outward brand from within.”

Isaac Mashman The Manifesto, Second Edition

“Being in control of who has power over you is simply good business and in contrast, you may have some similar control over others.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“Society is made up of different kinds of leverage.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“A dissatisfied client has sway with your business’ reputation.”

Isaac Mashman The Manifesto, Second Edition

“In the case of the client who feels like they didn’t get their money's worth or had a negative experience, confront it head on and offer to resolve it before they would ever get the chance to share their situation with the public.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“I don’t care if you have 5,000 positive reviews or endorsements from others that talk about how great you are and that you’re an exceptional human being, treat every point of contest with the utmost importance.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Business and Entrepreneurship

“Not knowing what I was doing, I was teaching myself, and not knowing the direction I was going in has helped me out tremendously today.”

Isaac Mashman United Podcast Experience, 2019

Growth and Resilience Business and Entrepreneurship

“By building up my personal brand, I realized that I had the ability to do that for another person.”

Isaac Mashman United Podcast Experience, 2019

“Unfortunately where there is opportunity, people with impatient ambition will also be found.”

Isaac Mashman The Manifesto, Second Edition

“I believe where a lot of people go wrong is they don't spend enough time on one particular thing.”

Isaac Mashman Visibility Era, 2024

“Your personal brand gives you an opportunity to talk about things that your business otherwise would not allow.”

Isaac Mashman The Scoop With Erica Krupin, 2026

Business and Entrepreneurship Networking and Relationships

“In order to work with somebody who's overly confident, you have to come from a position of authority in order for them to trust you.”

Isaac Mashman The Scoop With Erica Krupin, 2026

“Risk management comes in the form of legal red tape, the lovely and painstaking part of hitting it big.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“If someone says you don’t need a contract, do another evaluation to ensure their intentions are of pure heart as contracts are meant to protect everyone involved.”

Isaac Mashman The Manifesto, Second Edition

“NDAs also create the perception that you are someone who’s working on something worth protecting.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“Risk management does not exist to hinder you, but will act as your parachute, if God forbid, you are required to unwillingly jump out of the plane, or worse, the plane comes crashing down.”

Isaac Mashman The Manifesto, Second Edition

“I have named my company after myself, all of my businesses. That's a strategy that I actually don't recommend you do.”

Isaac Mashman The Small Business Show, 2025

Communication and Storytelling Business and Entrepreneurship

“I recently posted that if you're paying to speak on stage, it means that your quality isn’t on par to get paid, or at least not yet.”

Isaac Mashman The Manifesto, Second Edition

“A professional isn’t going to start by charging $1,000 for one consultation. I only charged $20 for my first call.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Growth and Resilience

“Compiling wins is about directing attention so that a partnership is perceived as undeniably beneficial.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Business and Entrepreneurship

“When I'm working with clients, I ask them about their passions, their interests, their hobbies, and what they could talk about for hours on end if given the opportunity.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Business and Entrepreneurship

“Your name should be the first to come up in private conversations, as the easiest clients to close and the best opportunities come from formal introductions where you’re edified.”

Isaac Mashman The Manifesto, Second Edition

“This is how fruitful partnerships are born. Out of intent, not out of desperation.”

Isaac Mashman The Manifesto, Second Edition

Networking and Relationships Business and Entrepreneurship

“A corporation that is hiring for a client-facing role will choose the better communicator who lacks experience over the experienced introvert who can't talk with major accounts.”

Isaac Mashman The Manifesto, Second Edition

Communication and Storytelling Business and Entrepreneurship

“During my client consultations, I'll ask them to share their biggest goals that they would feel uncomfortable sharing with their friends and family out of the fear of criticisms or objections. I cut straight to the point and ask the difficult questions. Once they’re out of the way, everything that follows pales in comparison.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Reputation and Credibility

“Self-publishing any text is easy to do as the barrier to entry is low and as long as you have something to say or use artificial intelligence, you can become a published author in less than a week.”

Isaac Mashman The Manifesto, Second Edition

“If you’re just starting out, you shouldn’t be asking a brand for $100,000 to make a sponsored post or sell a product.”

Isaac Mashman The Manifesto, Second Edition

“Approach offers that come to your desk without greed.”

Isaac Mashman The Manifesto, Second Edition

“Asking for what you feel like you deserve is much better than providing a less-than-exceptional experience because you weren’t fairly compensated in your mind.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Growth and Resilience

“Get comfortable asking for preferential outcomes even if you don’t expect it to work.”

Isaac Mashman The Manifesto, Second Edition

“Monetizing your personal brand is a fantastic testament to success and accomplishment.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Success and Achievement

“Credits contribute to your body of work, making it easier to pursue future projects.”

Isaac Mashman The Manifesto, Second Edition

Reputation and Credibility Business and Entrepreneurship

“Do not expect your personal brand to generate a direct financial return for the first several years of conscious effort.”

Isaac Mashman The Manifesto, Second Edition

“The business professional who chooses to write a book is not going to make a lot of money directly through the publication of their work.”

Isaac Mashman The Manifesto, Second Edition

“Because you can do something yourself doesn’t mean you need to, especially if the byproducts can be better.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Communication and Storytelling

“When I concluded that I wanted to become a professionally paid public speaker, I brought on a booking agent who gets a percentage cut of every deal he closes; within 60 days he landed a five-figure opportunity.”

Isaac Mashman The Manifesto, Second Edition

“Building a team for your personal brand is not about taking things off your plate so you can slack off, it’s about giving you the room to enter into full-blown expansion mode.”

Isaac Mashman The Manifesto, Second Edition

Business and Entrepreneurship Growth and Resilience

“One hundred years ago if a company wanted to reach consumers across the United States, they had to install entire electrical grids and lay down phone lines. Today you can pick up your phone, and in 60 seconds record a video and have provided access to nearly all of the developed civilization.”

Isaac Mashman The Manifesto, Second Edition

Marketing and Visibility Business and Entrepreneurship

“If you have the option to purchase from two companies, the first of which you only know for their services, whereas the second you know the owner, which one would you be more likely to support?”

Isaac Mashman The Manifesto, Second Edition

Growth and Resilience Business and Entrepreneurship

“I went from the industry of Network Marketing to working in the podcast industry, managing musical talent and building a record label, to building a public relations firm, and now consulting through Mashman Consulting Group.”

Isaac Mashman The Manifesto, Second Edition

“Long gone is the age of pensions and jobs that people spend 40 years of their lives building.”

Isaac Mashman The Manifesto, Second Edition

“My opinion was and remains the same, that AI will enhance a consultant's capabilities and lead to more resolute strategies.”

Isaac Mashman The Manifesto, Second Edition