“It is the mental association people have with larger than life figures that gives them the runway to charge hundreds of thousands of dollars, whereas the person who is starting out might only be able to charge a couple of hundred.”

Isaac MashmanPersonal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.11, Deliverables
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Who said it, and where.

Who said “It is the mental association people have with larger than life figures that gives them…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.11, Deliverables.

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Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.11, Deliverables. https://isaacmashman.com/quotes/it-is-the-mental-association-people-have-with-larger