“The business professional who chooses to write a book is not going to make a lot of money directly through the publication of their work.”

Who said it, and where.

Who said “The business professional who chooses to write a book is not going to make a lot of…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.3, Reinvesting Into Your Personal Brand.