Chapter 8: Sustainability.

“How you handle your accomplishments is almost as important as getting the accomplishment itself.”

Isaac Mashman · The Manifesto, Second Edition

“Nobody will see all the offers that get presented to you, the opportunities that you turn down, or the backdoor deals that you could have taken.”

Isaac Mashman · The Manifesto, Second Edition

“Taking credit is less about boasting over your work and is more about publicly displaying your competency and efforts. Asking for accreditation is not a show of ego, but of respect for yourself and towards those you’re working alongside with, or for.”

Isaac Mashman · The Manifesto, Second Edition

“Credits contribute to your body of work, making it easier to pursue future projects.”

Isaac Mashman · The Manifesto, Second Edition

“You don’t go to a fine dining restaurant wearing basketball shorts and you don’t curse around elderly people. These are more than formalities, they’re proper ways of behavior that represent appreciation and respect for the subjects at hand.”

Isaac Mashman · The Manifesto, Second Edition

“Forcefully promoting your accomplishments gives off the appearance that you didn’t think that you deserved them and that you’re not good enough.”

Isaac Mashman · The Manifesto, Second Edition

“There is a nuanced relationship between the person and the professional.”

Isaac Mashman · The Manifesto, Second Edition

“I started building my brand as an ignorant, sometimes arrogant, young entrepreneur just trying to figure out his way in the vast jungle known as life.”

Isaac Mashman · The Manifesto, Second Edition

“In retrospect, I didn’t lose any time because I was more effective at the tasks that mattered. In every new endeavor I used the skills I learned in the one prior.”

Isaac Mashman · The Manifesto, Second Edition

“I would make the argument that if you're just starting and don’t know the figurative difference between up and down, you have a considerable advantage over the person who has years of experience and all of the degrees.”

Isaac Mashman · The Manifesto, Second Edition

“If you can show the crunchiness and dirtiness of starting and share your lessons along the way, there is a home-field advantage. You are doing the things that might not be sexy, but are real.”

Isaac Mashman · The Manifesto, Second Edition

“Arguably, there are more lessons in showing failures and mistakes than there are in retroactively sharing stories that might not be relevant for today’s world.”

Isaac Mashman · The Manifesto, Second Edition

“You’re playing a game that doesn’t have a finish line and a scarcity mindset keeps you in place.”

Isaac Mashman · The Manifesto, Second Edition

“Do not expect your personal brand to generate a direct financial return for the first several years of conscious effort.”

Isaac Mashman · The Manifesto, Second Edition

“The business professional who chooses to write a book is not going to make a lot of money directly through the publication of their work.”

Isaac Mashman · The Manifesto, Second Edition

“Because you can do something yourself doesn’t mean you need to, especially if the byproducts can be better.”

Isaac Mashman · The Manifesto, Second Edition

“When I concluded that I wanted to become a professionally paid public speaker, I brought on a booking agent who gets a percentage cut of every deal he closes; within 60 days he landed a five-figure opportunity.”

Isaac Mashman · The Manifesto, Second Edition

“Building a team for your personal brand is not about taking things off your plate so you can slack off, it’s about giving you the room to enter into full-blown expansion mode.”

Isaac Mashman · The Manifesto, Second Edition

“The commodity of influence is more important than the commodity itself.”

Isaac Mashman · The Manifesto, Second Edition

“I would not have any of my current successes if it weren’t for the conscious direction and action regarding my personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“I adhere to the idea that an expert is obligated to share their expertise.”

Isaac Mashman · The Manifesto, Second Edition

“If you have the option to purchase from two companies, the first of which you only know for their services, whereas the second you know the owner, which one would you be more likely to support?”

Isaac Mashman · The Manifesto, Second Edition

“I went from the industry of Network Marketing to working in the podcast industry, managing musical talent and building a record label, to building a public relations firm, and now consulting through Mashman Consulting Group.”

Isaac Mashman · The Manifesto, Second Edition

“Developing trust with your fanbase gives you the security to take those leaps and change directions.”

Isaac Mashman · The Manifesto, Second Edition

“You are not trapped in your current pursuits and do not be fearful of how people might respond.”

Isaac Mashman · The Manifesto, Second Edition

“Long gone is the age of pensions and jobs that people spend 40 years of their lives building.”

Isaac Mashman · The Manifesto, Second Edition

“The genius lies in showing up when you don’t feel like it as your personal brand’s results are apathetic to your times of weakness.”

Isaac Mashman · The Manifesto, Second Edition

“An example from my own personal brand would be taking photos every time I get dressed up, recording a video as ideas cross my mind, and talking to strangers when I go to the store. These micro-habits contribute to the macro-picture.”

Isaac Mashman · The Manifesto, Second Edition

“Nothing that you could do and no amount of time spent dwelling on these passed over opportunities will ever change the fact that you missed them.”

Isaac Mashman · The Manifesto, Second Edition

“Our mentality does not like losing, which is wonderful, but if you let your lack of previous action lead you down a path of procrastination, you will just lose out on more present-day opportunities.”

Isaac Mashman · The Manifesto, Second Edition

“Momentum is easier kept than it is cultivated and it is easier to maintain relevance than it is trying to become relevant.”

Isaac Mashman · The Manifesto, Second Edition

“Unlike a viral post, the likelihood that your personal brand becomes a viral sensation overnight is very low and it’s halfwitted to rely on virality for your success.”

Isaac Mashman · The Manifesto, Second Edition

“Momentum is built over an extended period and is combined with dedicated actions.”

Isaac Mashman · The Manifesto, Second Edition

“The less conversation that surrounds you in public, the less relevancy you’ll have in private. If people are only talking about you when you post something, they won’t be privately conversing about you.”

Isaac Mashman · The Manifesto, Second Edition

“The public’s awareness and ability to snuff out scammers and less-than-do-good characters will become heightened and our society as a whole will continue to operate with influence as a currency.”

Isaac Mashman · The Manifesto, Second Edition

“The social credit score already exists. Our personal credit score determines what houses we can buy, cars we can drive, and the loans we qualify for.”

Isaac Mashman · The Manifesto, Second Edition

“My opinion was and remains the same, that AI will enhance a consultant's capabilities and lead to more resolute strategies.”

Isaac Mashman · The Manifesto, Second Edition

“Human connection for as much as artificial intelligence might displace jobs or make reality appear more dystopian, will prevail.”

Isaac Mashman · The Manifesto, Second Edition

“If everybody is trying to become somebody, you’ll need to use every tool at your disposal to rise above and position yourself as that 1% figure.”

Isaac Mashman · The Manifesto, Second Edition

“This Manifesto provides you with nearly everything that is needed to have a successful personal brand and oversee your reputation, but if you do not execute on any of the provided strategies, don’t expect miracles to happen.”

Isaac Mashman · The Manifesto, Second Edition

“You don’t build your personal brand based on what other people want to see, you build your personal brand because people come to you for who you are.”

Isaac Mashman · The Manifesto, Second Edition

“Are you building your personal brand to represent the Mask, or to represent the person who’s staring back at you in the mirror?”

Isaac Mashman · The Manifesto, Second Edition

“Your legacy is a result of your actions and accomplishments while you’re alive.”

Isaac Mashman · The Manifesto, Second Edition

“You have the ability to build your personal brand in one of two ways. One is by putting on a mask that covers up your true self, and the other is by displaying the person you actually see in the mirror.”

Isaac Mashman · The Manifesto, Second Edition

“You should always do things for your personal brand that generate a net-positive, but that does not mean that everything you speak about is positive.”

Isaac Mashman · The Manifesto, Second Edition

“Masquerading around as a perfect human who never makes mistakes is the opposite of vulnerable and prevents people from connecting with the true version of YOU.”

Isaac Mashman · The Manifesto, Second Edition

“The Mask of Perfection only causes you to hate the person staring back at you in the mirror that much more.”

Isaac Mashman · The Manifesto, Second Edition

“I used to live under the belief that my legacy was one of the most important parts of success, that is until the people around me who I cared about passed away. Death became my acquaintance and it acted as my mentor.”

Isaac Mashman · The Manifesto, Second Edition

“At funerals, I asked myself “If I died tomorrow would I give a damn who showed up?” Of course not...I’d be dead.”

Isaac Mashman · The Manifesto, Second Edition

“Elvis Presley had a procession that went on for miles, but I bet he would have traded the largest funeral for another day on Earth, free of his contracts.”

Isaac Mashman · The Manifesto, Second Edition

“Do not use the psychological aspects to your gain if it ends in the downfall of another. There is more than enough for all of us.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand is YOU. It is your gift and your curse. Your burden and your weapon.”

Isaac Mashman · The Manifesto, Second Edition

“You may find yourself on a big yacht, but you should never be too big to take out the small boat with some friends.”

Isaac Mashman · The Manifesto, Second Edition

“You will wake up one morning and see that your material was used in another person’s content without you even knowing that they ever set out to promote it.”

Isaac Mashman · The Manifesto, Second Edition

“Measuring the results of your personal brand is as much in feeling as it is the exact measurement of engagement rates, follower counts, referrals from supporters, and the commas in your bank account.”

Isaac Mashman · The Manifesto, Second Edition

“Civilization has brought about new technological advancements but the nature of man has largely remained the same. We seek to be appreciated and ask others for validation.”

Isaac Mashman · The Manifesto, Second Edition

“Instead of visiting the Roman Colosseum to watch Gladiators, we visit stadiums to see our favorite sports teams play.”

Isaac Mashman · The Manifesto, Second Edition

“As with all philosophical works, the greatest value will come through introspection and reflection.”

Isaac Mashman · The Manifesto, Second Edition