“If you can show the crunchiness and dirtiness of starting and share your lessons along the way, there is a home-field advantage. You are doing the things that might not be sexy, but are real.”

Who said it, and where.

Who said “If you can show the crunchiness and dirtiness of starting and share your lessons along…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.2, When You Lack Expertise Or Skills.