“Follow the person who gives the pieces and the tactics that you can actually use, that are tangible. We don't need more cliches. We need more strategy.”

Who said it, and where.

Who said “Follow the person who gives the pieces and the tactics that you can actually use, that…”? Isaac Mashman said it as a guest on Lets Have This Conversation with Kevin McShan, in the episode "Developing and Sustaining Unrivaled Personal Brands", published June 8, 2024.