“Don’t become them, but take the best aspects of their strategy, put your own touches to it, and execute on this newly found plan.”

Who said it, and where.

Who said “Don’t become them, but take the best aspects of their strategy, put your own touches to…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.10, Shaping Your Image.