“Unlike a viral post, the likelihood that your personal brand becomes a viral sensation overnight is very low and it’s halfwitted to rely on virality for your success.”

Who said it, and where.

Who said “Unlike a viral post, the likelihood that your personal brand becomes a viral sensation…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.8, Maintaining Relevance.