“If everybody is trying to become somebody, you’ll need to use every tool at your disposal to rise above and position yourself as that 1% figure.”

Who said it, and where.

Who said “If everybody is trying to become somebody, you’ll need to use every tool at your…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.9, The Future of Personal Branding.