“The commodity of influence is more important than the commodity itself.”

Isaac MashmanPersonal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.5, Use Cases of Personal Branding
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Who said it, and where.

Who said “The commodity of influence is more important than the commodity itself.”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.5, Use Cases of Personal Branding.

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Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.5, Use Cases of Personal Branding. https://isaacmashman.com/quotes/the-commodity-of-influence-is-more-important-than