“You don’t build your personal brand based on what other people want to see, you build your personal brand because people come to you for who you are.”

Who said it, and where.

Who said “You don’t build your personal brand based on what other people want to see, you build…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.10, The Mask and the Mirror.