“Momentum is easier kept than it is cultivated and it is easier to maintain relevance than it is trying to become relevant.”

Who said it, and where.

Who said “Momentum is easier kept than it is cultivated and it is easier to maintain relevance…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.8, Maintaining Relevance.