“At funerals, I asked myself “If I died tomorrow would I give a damn who showed up?” Of course not...I’d be dead.”

Who said it, and where.

Who said “At funerals, I asked myself “If I died tomorrow would I give a damn who showed up?” Of…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.10, The Mask and the Mirror.