“Developing trust with your fanbase gives you the security to take those leaps and change directions.”

“Rapport is trust, and in the digital space, it's not like you are literally shaking another person's hand and they're able to look you in your eyes and intuitively read you.”

Isaac Mashman · The Manifesto, Second Edition

“If people can be aware of your background and what has influenced you into becoming the person you are, they are more likely to trust and understand you.”

Isaac Mashman · The Manifesto, Second Edition

“Rapport is trust and a person’s connection with another human. It begins growing or being destroyed the moment a stranger comes in contact with you.”

Isaac Mashman · The Manifesto, Second Edition

“The time leading up to publishing this book, I barely spoke to anybody to such a point I had people reaching out to see if I had died. That is nobody's fault but my own.”

Isaac Mashman · The Manifesto, Second Edition

“The worst that can happen is they say no or don’t respond, and you can always follow up in 6 months to a year as your successes grow.”

Isaac Mashman · The Manifesto, Second Edition

“If you have already built a network once before, you likely know exactly what you need to do to build it again.”

Isaac Mashman · The Manifesto, Second Edition