“You have to take them from being a follower to a fan, to an acquaintance, to a friend, or to somebody that, although you might have never met them, they feel like they know you.”

Who said it, and where.

Who said “You have to take them from being a follower to a fan, to an acquaintance, to a friend…”? Isaac Mashman said it as a guest on The Justin Aguirre Podcast with Justin Aguirre, in the episode "Building Your Personal Brand with Isaac Mashman", published November 18, 2021.