“Occasionally letting others have a look into your lifestyle will pique the interest of the public.”

“For every two pieces of business content produced, i.e, what helps progress your business or profession, you publish one personal piece of content for a 2:1 ratio.”

Isaac Mashman · The Manifesto, Second Edition

“I may record two videos about my consultancy or public relations, followed by one story from my past or of me doing things in my day-to-day life like bicycling or hiking. I add context to the man.”

Isaac Mashman · The Manifesto, Second Edition

“Mystery and the invocation of curiosity are what lead to action and you need to develop your personal brand in such a way that gets people to come back for more because they’re intrigued.”

Isaac Mashman · The Manifesto, Second Edition

“Omnipresence: The establishment of a personal brand that is visible everywhere, all the time and attracts opportunities.”

Isaac Mashman · The Manifesto, Second Edition

“Once you apply a strong brand with a strong marketing strategy, you achieve a synergistic energy that allows you to become a powerhouse in any area you direct focus towards.”

Isaac Mashman · The Manifesto, Second Edition

“If you are not positioned as a public figure, as a top person worth following, you will get lost in all of this chatter.”

Isaac Mashman · The Manifesto, Second Edition