“Omnipresence: The establishment of a personal brand that is visible everywhere, all the time and attracts opportunities.”

“You should be visible and discoverable, whenever and wherever possible.”

Isaac Mashman · The Manifesto, Second Edition

“Branding is what people know you as, whereas marketing is how you get more people to know about you.”

Isaac Mashman · The Manifesto, Second Edition

“Your obligation is not only excellence, your obligation is to get people to know about you because you have the ability to help them.”

Isaac Mashman · The Manifesto, Second Edition

“A Content Loop is when you use past ideas to lay the foundation for future content.”

Isaac Mashman · The Manifesto, Second Edition

“The last thing you'd want is to pour all of your effort and emotions into your work just for it to not be seen by anyone.”

Isaac Mashman · The Manifesto, Second Edition

“Remaining exclusive can have its temporary benefits such as marketing nominations, but I would push you to choose omnipresence nearly every time.”

Isaac Mashman · The Manifesto, Second Edition