“Once you apply a strong brand with a strong marketing strategy, you achieve a synergistic energy that allows you to become a powerhouse in any area you direct focus towards.”

“If your marketing is on point, but your brand is lacking, what ends up happening is a massive influx of attention accompanied by a very low rate of conversion.”

Isaac Mashman · The Manifesto, Second Edition

“If you are not positioned as a public figure, as a top person worth following, you will get lost in all of this chatter.”

Isaac Mashman · The Manifesto, Second Edition

“Occasionally letting others have a look into your lifestyle will pique the interest of the public.”

Isaac Mashman · The Manifesto, Second Edition

“For every two pieces of business content produced, i.e, what helps progress your business or profession, you publish one personal piece of content for a 2:1 ratio.”

Isaac Mashman · The Manifesto, Second Edition

“Mystery and the invocation of curiosity are what lead to action and you need to develop your personal brand in such a way that gets people to come back for more because they’re intrigued.”

Isaac Mashman · The Manifesto, Second Edition

“Omnipresence: The establishment of a personal brand that is visible everywhere, all the time and attracts opportunities.”

Isaac Mashman · The Manifesto, Second Edition