“For every two pieces of business content produced, i.e, what helps progress your business or profession, you publish one personal piece of content for a 2:1 ratio.”

Who said it, and where.

Who said “For every two pieces of business content produced, i.e, what helps progress your…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.7, Perception and Mystery.