“Mystery and the invocation of curiosity are what lead to action and you need to develop your personal brand in such a way that gets people to come back for more because they’re intrigued.”

Who said it, and where.

Who said “Mystery and the invocation of curiosity are what lead to action and you need to develop…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.7, Perception and Mystery.