“Mystery is what makes it interesting.”

“Mystery and the invocation of curiosity are what lead to action and you need to develop your personal brand in such a way that gets people to come back for more because they’re intrigued.”

Isaac Mashman · The Manifesto, Second Edition

“By leaning into this mystery, you are building hype for a major release or upcoming projects and are essentially employing mystery as a marketing tool.”

Isaac Mashman · The Manifesto, Second Edition

“If you were writing a book, you shouldn’t tell every single person you meet the name of every single chapter. You have to leave room for discovery.”

Isaac Mashman · The Manifesto, Second Edition

“We may not know everything, but we know just enough to stay interested.”

Isaac Mashman · The Manifesto, Second Edition

“Seamless Branding is achieved through the consistent and maintained portrayal of yourself.”

Isaac Mashman · The Manifesto, Second Edition