“If you were writing a book, you shouldn’t tell every single person you meet the name of every single chapter. You have to leave room for discovery.”

Who said it, and where.

Who said “If you were writing a book, you shouldn’t tell every single person you meet the name of…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.7, Perception and Mystery.