“A cliché does little for someone aside from making you come across as desperate.”

“Understanding that the market is set up for saturation, do you think that clichés will be the thing that helps me cut through the noise? Originality and cleverness is and will be.”

Isaac Mashman · The Manifesto, Second Edition

“People rely on clichés when they have nothing better to say or cannot find the ingenuity within their spirit to come up with something original.”

Isaac Mashman · The Manifesto, Second Edition

“If you do choose to come across as cliché on occasion or use one in your materials, expand on it. Talk about why it is relevant and approach it with complexity.”

Isaac Mashman · The Manifesto, Second Edition

“I look for unique perspectives and things that other people haven’t done before.”

Isaac Mashman · Book Goodies, 2024

“There is a massive difference between providing value and providing what I refer to as strategic value.”

Isaac Mashman · The Manifesto, Second Edition

“My name is Isaac Mashman and I almost always show up with a cup of coffee in hand, so I apologize in advance if I appear wired.”

Isaac Mashman · The Manifesto, Second Edition