“Understanding that the market is set up for saturation, do you think that clichés will be the thing that helps me cut through the noise? Originality and cleverness is and will be.”

Isaac MashmanPersonal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.5, Avoiding Clichés
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Who said it, and where.

Who said “Understanding that the market is set up for saturation, do you think that clichés will…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.5, Avoiding Clichés.

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Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.5, Avoiding Clichés. https://isaacmashman.com/quotes/understanding-that-the-market-is-set-up-for-saturation