“People rely on clichés when they have nothing better to say or cannot find the ingenuity within their spirit to come up with something original.”

“A cliché does little for someone aside from making you come across as desperate.”

Isaac Mashman · The Manifesto, Second Edition

“Understanding that the market is set up for saturation, do you think that clichés will be the thing that helps me cut through the noise? Originality and cleverness is and will be.”

Isaac Mashman · The Manifesto, Second Edition

“If you do choose to come across as cliché on occasion or use one in your materials, expand on it. Talk about why it is relevant and approach it with complexity.”

Isaac Mashman · The Manifesto, Second Edition

“I look for unique perspectives and things that other people haven’t done before.”

Isaac Mashman · Book Goodies, 2024

“A lasting impression of increase is when the person you engage with leaves their interaction better or more knowledgeable than they were going into it.”

Isaac Mashman · The Manifesto, Second Edition

“One of the absolute best ways of building rapport using your personal brand is through sharing stories from your own life.”

Isaac Mashman · The Manifesto, Second Edition