“Confusing your audience is the last thing you want and having mismatched messaging does just that.”

“You have to think about your phrasing because that communicates what you prioritize.”

Isaac Mashman · The Scoop With Erica Krupin, 2026

“I wanted to answer more questions than create questions to be answered.”

Isaac Mashman · Starter Story, 2024

“I educate people in my audience on what to look out for, provide justifications as to why it’s wrong, and then I swoop in from a point of authority and share what to do instead. Educate, Justify, Prove.”

Isaac Mashman · The Manifesto, Second Edition

“Understanding that the market is set up for saturation, do you think that clichés will be the thing that helps me cut through the noise? Originality and cleverness is and will be.”

Isaac Mashman · The Manifesto, Second Edition

“There is a massive difference between providing value and providing what I refer to as strategic value.”

Isaac Mashman · The Manifesto, Second Edition

“You could tell someone to get motivated, or you could provide the exact steps that you use to stay motivated. You could talk about why everyone should build their personal brand or you could provide the exact blueprint.”

Isaac Mashman · The Manifesto, Second Edition