“You will wake up one morning and see that your material was used in another person’s content without you even knowing that they ever set out to promote it.”

“The less conversation that surrounds you in public, the less relevancy you’ll have in private. If people are only talking about you when you post something, they won’t be privately conversing about you.”

Isaac Mashman · The Manifesto, Second Edition

“Today public figures can go from 100,000 followers to 1,000,000 easier than it is to go from 100 to 1,000, because in the mind of the consumer, somebody who has 100,000 followers has already been validated.”

Isaac Mashman · The Manifesto, Second Edition

“Instead of visiting the Roman Colosseum to watch Gladiators, we visit stadiums to see our favorite sports teams play.”

Isaac Mashman · The Manifesto, Second Edition

“As your influence grows in magnitude, the more leverage you have to get opportunities to come to you rather than search for those opportunities yourself.”

Isaac Mashman · The Manifesto, Second Edition

“You likely know a lot of facts about your favorite movie star, but they wouldn’t know your first name.”

Isaac Mashman · The Manifesto, Second Edition

“Personal magnetism is generated by the fabric of your being which casts a sense of importance, prowess, and public relevance.”

Isaac Mashman · The Manifesto, Second Edition