“If you have the option to purchase from two companies, the first of which you only know for their services, whereas the second you know the owner, which one would you be more likely to support?”

Who said it, and where.

Who said “If you have the option to purchase from two companies, the first of which you only know…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 8.5, Use Cases of Personal Branding.