“Although your book might not directly make you a ton of money, indirectly it can give you the credibility to charge more and trigger a person to say “yes” when you ask for a close.”

Who said it, and where.

Who said “Although your book might not directly make you a ton of money, indirectly it can give…”? Isaac Mashman said it in his essay "Why You Should Publish Your Ebook as a Physical Book", Executive Thoughts, February 10, 2023, first published on LinkedIn.