“My very first podcast was recorded on an outdated smartphone that was gifted to me by a friend.”

“I was 100% obscure and no one outside my school and classmates knew me. I had no credibility, no social proof, nothing. In a relatively short amount of time I was able to generate awareness around my name and give it power.”

Isaac Mashman · The Manifesto, Second Edition

“When I first started in business, I operated out of a youthful arrogance. There was cockiness in my character and voice as I was trying to convince other people and frankly, I was trying to convince myself.”

Isaac Mashman · The Manifesto, Second Edition

“Those of you who are just starting out are especially susceptible because you feel like you have to copy somebody else to get a leg up. This is not the case.”

Isaac Mashman · The Manifesto, Second Edition

“My earliest days of building my personal brand were spent researching my mentors.”

Isaac Mashman · The Manifesto, Second Edition

“Do not discriminate on the size or caliber thereof until several years into your process. The executive may not take every meeting, whereas the early-stage startup founder will.”

Isaac Mashman · The Manifesto, Second Edition

“On that same business trip, I was one of the only distributors who came dressed in a full suit. Where others were more interested in the Vice President’s Rolex I was more interested in the knowledge he was teaching.”

Isaac Mashman · The Manifesto, Second Edition