“Compiling wins is about directing attention so that a partnership is perceived as undeniably beneficial.”

“I don’t care if you have 5,000 positive reviews or endorsements from others that talk about how great you are and that you’re an exceptional human being, treat every point of contest with the utmost importance.”

Isaac Mashman · The Manifesto, Second Edition

“Credits contribute to your body of work, making it easier to pursue future projects.”

Isaac Mashman · The Manifesto, Second Edition

“You aren’t in the business of convincing, but rather in demonstrating.”

Isaac Mashman · The Manifesto, Second Edition

“Low barrier entry is great, but when the market gets saturated, you have to stand out and having a publisher like Simon and Schuster for example, next to your name only adds to your authority.”

Isaac Mashman · Book Goodies, 2024

“Published author. Imagine being able to call yourself that. Vanity metrics aside, it does carry weight.”

Isaac Mashman · Executive Thoughts, 2023

“Anyone can call themself an expert but that is biased. If you can get other people to call you an expert and talk about why they support you (without asking), you are in an opportune position.”

Isaac Mashman · The Manifesto, Second Edition