“You have to determine the website and what fonts you're using and what emotions you want the consumer to feel whenever they're coming across your product or your business, your service. But personal branding is innate.”

Who said it, and where.

Who said “You have to determine the website and what fonts you're using and what emotions you want…”? Isaac Mashman said it as a guest on LCR Media Podcast, in the episode "Marketing Your Business in 2026", published January 15, 2026.