“Brand describes the things that make you money, your credibility, your expertise, and the challenges you have overcome to get to where you are at.”

Isaac MashmanPersonal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.1, Who Are You?
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Who said it, and where.

Who said “Brand describes the things that make you money, your credibility, your expertise, and…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.1, Who Are You?.

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Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.1, Who Are You?. https://isaacmashman.com/quotes/brand-describes-the-things-that-make-you-money-your