Isaac Mashman The Manifesto, Second Edition
“You do not have to be the Number 1 leading expert to be positioned as a top expert or even remotely one of the best.”
About This Quote
Who said it, and where.
Who said “You do not have to be the Number 1 leading expert to be positioned as a top expert or…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.2, What Makes Your Personal Brand.
Cite This Quote
Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.2, What Makes Your Personal Brand. https://isaacmashman.com/quotes/you-do-not-have-to-be-the-number-1
- Said by
- Isaac Mashman
- Published
- March 7, 2025
- Tags
- expertise, positioning