“Your personal brand is comparable to a business that has deliverable products and services.”

“Your competitors aren’t thinking about matching their outfits to their posts or website. Details matter!”

Isaac Mashman · The Manifesto, Second Edition

“Without a profession, you rely heavily on your personality, but are limited in the reasons you are giving people to further back you.”

Isaac Mashman · The Manifesto, Second Edition

“Your profession is the most tangible and straightforward aspect of your brand.”

Isaac Mashman · The Manifesto, Second Edition

“A brand-new product has to be validated by the marketplace as does your personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“When I'm working with clients, I ask them about their passions, their interests, their hobbies, and what they could talk about for hours on end if given the opportunity.”

Isaac Mashman · The Manifesto, Second Edition

“Personal branding came first and if it weren’t for industrialization, the market would have never allowed for the creation of massive enterprises.”

Isaac Mashman · The Manifesto, Second Edition