“Realistically speaking, it will take you at least 3 years to really submit to your personal brand and 5 for everything to accelerate. The first 36 months is a period of trial and error. Around month 60, you’ll get good and focused.”

Who said it, and where.

Who said “Realistically speaking, it will take you at least 3 years to really submit to your…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 3.6, Burnout and Competition.