Chapter 2: The 4 Laws of Personal Branding.

“As a person becomes more familiar with a subject through the use of their 5 senses, the more they naturally come to trust it.”

Isaac Mashman · The Manifesto, Second Edition

“The more you get accustomed to something, the fewer questions exist around it.”

Isaac Mashman · The Manifesto, Second Edition

“Celebrities do not know all of their fans, but their fans know their life story, their career, their interests, where they were born, their spouses, and so many more details that would be considered obsessive.”

Isaac Mashman · The Manifesto, Second Edition

“People look for similarities and relatability. The more you can emotionally connect with an individual, the deeper their resonance.”

Isaac Mashman · The Manifesto, Second Edition

“Think about those closest to you. Are they close because of what they can get from you, or because they like you?”

Isaac Mashman · The Manifesto, Second Edition

“The time spent together nurtures that bond and as you are building your personal brand, find ways to connect and make someone feel as if they have known you for years.”

Isaac Mashman · The Manifesto, Second Edition

“Our culture as it exists today is filled with false promises, controlled narratives, and fluff.”

Isaac Mashman · The Manifesto, Second Edition

“Connection leads to security. We have no issue with leaving strangers, but rarely do we want to leave our friends.”

Isaac Mashman · The Manifesto, Second Edition

“Fame by itself is empty vanity and influence alone is limited in exposure.”

Isaac Mashman · The Manifesto, Second Edition

“Fame and Influence have a symbiotic relationship and when combined, result in the most ideal outcome for personal brands. Alone, their impacts are diminished.”

Isaac Mashman · The Manifesto, Second Edition

“Many people who possess influence are also naturally famous, but not all people who have fame are influential.”

Isaac Mashman · The Manifesto, Second Edition

“Remember that influence is the ability to get a person or group of persons to do or believe something by your words alone.”

Isaac Mashman · The Manifesto, Second Edition

“When a quantifiable measurement of fame is expressed with the emotional aspects of influence, whatever you seek to achieve will be expedited.”

Isaac Mashman · The Manifesto, Second Edition

“Your influence should resonate deep enough with those close observers that it compensates for those who are less engaged.”

Isaac Mashman · The Manifesto, Second Edition

“A personal brand can only be created with the introduction of new life. A personal brand cannot be destroyed, regardless of the death of the person it belongs to. A personal brand can, however, be forgotten.”

Isaac Mashman · The Manifesto, Second Edition

“A personal brand is the unique fingerprint of every human who has ever lived.”

Isaac Mashman · The Manifesto, Second Edition

“A personal brand will always exist, regardless of the lack of records or remembrance.”

Isaac Mashman · The Manifesto, Second Edition

“Whatever part a person plays during their life has an eternal contribution to the universe.”

Isaac Mashman · The Manifesto, Second Edition

“For something intangible, it tangibly may be directed, grown, and scaled.”

Isaac Mashman · The Manifesto, Second Edition

“Being fully forgotten or running out of relevance is the closest you can get to destroying a personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“If put on the spot, could you recall the name of your great-great grandparent? It would be impressive if you could, but for the average person, after the first great, it goes dark.”

Isaac Mashman · The Manifesto, Second Edition