“For something intangible, it tangibly may be directed, grown, and scaled.”

“Being fully forgotten or running out of relevance is the closest you can get to destroying a personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“A personal brand will always exist, regardless of the lack of records or remembrance.”

Isaac Mashman · The Manifesto, Second Edition

“A personal brand can only be created with the introduction of new life. A personal brand cannot be destroyed, regardless of the death of the person it belongs to. A personal brand can, however, be forgotten.”

Isaac Mashman · The Manifesto, Second Edition

“The more you get accustomed to something, the fewer questions exist around it.”

Isaac Mashman · The Manifesto, Second Edition

“There are hundreds of strategies you can use for your personal brand, thousands of potential outcomes, and eventually millions of moving parts. You will never master or implement all of them.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand is a lifelong commitment and to think that you can hit it big with one swing is half-witted.”

Isaac Mashman · The Manifesto, Second Edition