“A personal brand can only be created with the introduction of new life. A personal brand cannot be destroyed, regardless of the death of the person it belongs to. A personal brand can, however, be forgotten.”

Who said it, and where.

Who said “A personal brand can only be created with the introduction of new life. A personal brand…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 2.4, The Law of Personal Branding.