“As a person becomes more familiar with a subject through the use of their 5 senses, the more they naturally come to trust it.”

“A personal brand can only be created with the introduction of new life. A personal brand cannot be destroyed, regardless of the death of the person it belongs to. A personal brand can, however, be forgotten.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand should never solely rely on your professional traits.”

Isaac Mashman · The Manifesto, Second Edition

“People look for similarities and relatability. The more you can emotionally connect with an individual, the deeper their resonance.”

Isaac Mashman · The Manifesto, Second Edition

“A personal brand is the unique fingerprint of every human who has ever lived.”

Isaac Mashman · The Manifesto, Second Edition

“Personal branding, by my estimation, is the world's oldest form of branding.”

Isaac Mashman · The Manifesto, Second Edition

“Your personal brand is not something that you created, rather is what you are continuing to create.”

Isaac Mashman · The Manifesto, Second Edition