“Not only do incentives communicate authority and create the feeling of progression, they also motivate somebody to take action now rather than later.”

“Only launch incentives that you intend on keeping and have the sustained mindset to promote.”

Isaac Mashman · The Manifesto, Second Edition

“If your main marketing channels disappeared in some act of God or bankruptcy, would you have a contact list to fall back on?”

Isaac Mashman · The Manifesto, Second Edition

“Your marketing message is one of the first lines of defense for your personal brand and either produces a negative or positive first impression.”

Isaac Mashman · The Manifesto, Second Edition

“Documentation is easier than creation, and even then, it requires an extensive amount of conscious action.”

Isaac Mashman · The Manifesto, Second Edition

“If you can communicate who you are, who you serve, what's special about you, and more importantly, attach emotional meaning to the outcome, you will assuredly stand out from your competitors.”

Isaac Mashman · The Manifesto, Second Edition

“The last thing you'd want is to pour all of your effort and emotions into your work just for it to not be seen by anyone.”

Isaac Mashman · The Manifesto, Second Edition