“Every idea that you have does not have to be executed straight away. Recognize the difference between pushing something off because you don't think that you are good enough or doing so because it makes strategic sense.”

“You can become a top expert in time, but if you’re just starting, you have to balance strategic thinking with your ego drive.”

Isaac Mashman · The Manifesto, Second Edition

“Your driving intentions or forces may change and that is okay. When significant shifts do occur, reevaluate where you are and identify how you will need to adapt your strategy.”

Isaac Mashman · The Manifesto, Second Edition

“Deal with facts instead of theory and strategy instead of convenience.”

Isaac Mashman · The Manifesto, Second Edition

“Nobody is going to be there to tell you to attend an event, create content, have conversations, or pitch that reporter.”

Isaac Mashman · The Manifesto, Second Edition

“One of my flaws is my incapability to deeply appreciate wins. As my personal brand has grown throughout the last decade I have had to manually force myself to stop and take note of what it is I have accomplished.”

Isaac Mashman · The Manifesto, Second Edition

“If you are not a competitive person, you are losing out on a tremendous amount of potential.”

Isaac Mashman · The Manifesto, Second Edition